Big City.
Big Personality.
Branding, storefront graphics and a budget-conscious website for a busy independent café in the heart of New York City.
A Little Café.
A Lot of Character.
Speedy's Cafe was a busy mom-and-pop café in New York City. The challenge was to create a distinctive brand presence and website without a big agency-sized budget.
My work covered both the physical storefront and the café's online presence. I designed custom window graphics featuring silhouettes of people having comic-book-style conversations, with original marketing copy written to catch the attention of pedestrians passing by.
I also developed a new website that gave the café a practical online presence. The owners were able to experiment with the site's code and add their own PDF content.
The technical work included Google Analytics configuration for measuring online activity and custom email server scripting and behaviors.
Windows That
Talk Back.
New York pedestrians have places to be. A storefront has only a moment to get their attention.
I created silhouettes of people in conversation, paired with comic-book speech bubbles promoting the café's food, drinks and offerings.
The graphics made the windows part of the brand: playful, readable and designed to engage people walking along the street.
Creative Thinking.
Small-Business Budget.
A mix of graphic design, copywriting, website development and technical support tailored to a working neighborhood café.
Storefront Graphics
Designed window silhouettes and speech-bubble graphics to create a distinctive street-facing identity.
Pedestrian Messaging
Wrote short, playful marketing messages promoting the café's food and beverages.
Website Design
Built a new website within a limited budget, balancing appearance with everyday practicality.
Owner-Friendly Website
Supported a website the owners could experiment with and update using their own content and PDFs.
Google Analytics
Configured analytics to monitor website traffic and measure online marketing activity.
Email Server Scripting
Developed custom email server scripting and behaviors to support the project's technical needs.
From the Sidewalk
To the Screen.
A closer look at Speedy's street-facing brand and original website.
Good Design
Gets Noticed.
A little personality can go a long way. Speedy's combined playful storefront graphics, original copywriting and a practical website to give a neighborhood café a distinctive brand presence.
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