My First Marketing
Campaign Involved
a Raccoon.
My leadership training started early. Very early.
I worked my way through Scouting — Tiger Cub, Cub Scout, Webelo, and eventually Boy Scout. Along the way, I learned teamwork, preparedness, problem-solving, and how to stay calm under pressure.
Then came the raccoon.
On one memorable camping trip, my fellow Scout Kevin and I found ourselves sharing our tent with an unexpected guest: a raccoon that had somehow gotten inside and had absolutely no intention of leaving.
Now, the Boy Scout motto is Be Prepared. But I'm fairly certain neither of us had earned the merit badge for 'Negotiating with Uncooperative Wildlife'-
We tried convincing our furry intruder to leave. No luck. Apparently, our tent had better accommodations than the surrounding forest.
And it worked.
Our uninvited guest followed the candy trail to freedom, leaving two relieved Scouts with a slightly lighter supply of snacks and a story we'd be telling for years.
Looking back, it was probably my first real lesson in creative problem-solving: understand your audience, find the right incentive, and develop an effective exit strategy.
Even for Raccoons.
Long before marketing campaigns, CRM systems, and AI automation, there were camping trips, unexpected challenges, and some very creative problem-solving.
Come to think of it, that was my
first successful marketing campaign.
No raccoons were harmed in the execution of this campaign. The same cannot be said for the M&M's.
I Like Being
the Person Who
Makes Things Happen.
I've spent more than a decade working at the intersection of marketing, creative production, technology, and business development.
From digital campaigns and graphic design to website management, SEO, email marketing, and trade show production, I've always enjoyed being hands-on and seeing projects through from idea to execution.
Turning Ideas
Into Impact.
Do good work. Make life easier for the people around you. And always look for a better way.
A Little Strategy.
A Lot of Getting Things Done.
I enjoy moving between the big picture and the details — connecting ideas, people, technology, and execution.
Creative &
Digital Marketing
Campaigns, graphic design, SEO, email marketing, websites, and content that connects with people and supports real goals.
Technology &
Automation
Adobe Creative Suite, Google Ads, HubSpot, Salesforce, ChatGPT, Claude, and practical AI-powered workflows.
Projects &
Processes
Keeping teams organized, improving workflows, managing deadlines, and delivering quality work without unnecessary complications.
Proposals &
Storytelling
RFP and RFQ coordination, pursuit strategy, clear communication, and helping technical teams showcase their expertise.
Creative Thinking.
Organized Execution.
Understand the people, the challenge, and what success actually looks like.
Bring together the right ideas, expertise, and perspectives.
Turn strategy into useful, compelling work that moves things forward.
Measure what matters, learn, refine, and find smarter ways to work.
But What I Enjoy Most Is
Working With People.
I like listening to different perspectives, bringing teams together, solving problems, and turning complicated ideas into clear, compelling stories. Whether I'm developing a campaign, coordinating a proposal, or improving an internal process, I believe the best work comes from creativity, organization, and genuine collaboration.
Have a Challenge?
I Like Those.
Whether it's a complex proposal, a marketing campaign, a creative project, or a process that needs rethinking, I'm always interested in a good conversation.
LET'S TALK ↗His solutions were far-reaching and rooted in a powerful foundation of technical competency.
Possesses a thorough knowledge for maximizing one’s resources and appeal to the general public.
Not afraid to voice constructive criticism nor reluctant to make recommendations –
Little doubt that I would ever have accomplished my undertaking without his support and direction.
Anyone who retains Craig will not be disappointed.
Meticulousy detailed in his approach –
Insightful and a delight to work with.
Fully invested in providing our firm the digital age tools for success.
Such a pleasure to work with – Craig’s creative edge and thoughtfulness has been such a gift to us.
He really knows what we need, what we don’t, and had our best interests first.
If you don’t know his work, you should.
Demonstrated a consistent ability to identify, define,
and engage IT business solutions.
Extremely knowledgeable, professional,
and hardworking yet not without humor.
Great communication throughout our entire project. Truly professional and I would highly recommend!
How do you spell H E R O ?
He made me feel relaxed and capable – never showing signs of stress,
against what were high-pressure deadlines.Communication throughout our entire project.
Truly professional and I would highly recommend!
In addition to developing an innovative website, Craig completed a FULL server migration
+ built all social media platforms in record time!
Keep In Touch