Built for
What's Next.
Building awareness, generating demand, winning opportunities, and bringing steel building marketing to life.
Good Strategy.
Measurable Impact.
Marketing performance across event production, social acquisition, sales enablement, and budget management.
Show-Generated Sales
National Western Stock Show sponsorship and mobile CRM lead-capture initiative.
Social Followers
Audience growth through engaging multimedia content and social acquisition.
Web Sales Leads
Increase in website-generated sales leads over four months.
Budget Managed
Resource allocation focused on ROI and cost efficiency.
Real-Time Lead Capture
Mobile CRM integrated into an industry event to connect marketing and sales.
Proposal Management
Managed RFP/RFQ responses from requirements review through final submission.
Where Marketing
Meets Manufacturing.
Sunward Steel Buildings manufactures pre-engineered and custom steel buildings for commercial, agricultural, aviation, and other applications.
As Marketing Director, I worked across marketing, sales, business development, event production, and digital acquisition.
My work included managing RFP/RFQ submissions, producing Sunward's National Western Stock Show sponsorship activation, developing multimedia campaigns, researching buyer audiences, and reporting on performance.
The objective was to connect Sunward's capabilities with qualified buyers while making marketing investments more accountable to business results.
Built for
Every Ambition.
Real Sunward project photography showing the range of applications for steel building systems.
Strategy Is Good.
Execution Is Better.
A hands-on marketing role spanning proposal development, event production, digital acquisition, research, and performance management.
RFP / RFQ Management
Managed proposal responses from requirements review and content development through compliant final submission.
National Western Stock Show
Managed Sunward's Presenting Sponsor activation, including mobile CRM integration for real-time lead capture.
Social Growth
Developed multimedia content that helped grow social followers by 40% and web sales leads by 25%.
Campaign Analytics
Monitored marketing metrics and produced weekly performance reporting with actionable insights.
Buyer Research
Used surveys, interviews, and social listening to develop personas and improve audience targeting.
Budget Management
Managed a $200,000 marketing budget and allocated resources dynamically to support ROI and cost efficiency.
Winning Starts
Before Submission.
A strong proposal does more than describe a product. It demonstrates an understanding of the client's requirements and communicates the right capabilities.
At Sunward, I managed RFP/RFQ responses from initial review through content development, compliance checking, and final submission.
The emphasis was on clear, accurate, responsive materials that supported the company's sales and business development efforts.
Big Ideas.
Real-World Results.
Three different marketing initiatives, each designed to connect Sunward with customers and business opportunities.
Bringing the Brand Into the Arena.
Managed Presenting Sponsor activation at the National Western Stock Show and integrated mobile CRM lead capture, contributing to an 18% increase in show-generated sales.
Building a Bigger Audience.
Developed multimedia content and social acquisition initiatives that increased followers by 40% and website-generated sales leads by 25% over four months.
Making Every Dollar Count.
Combined campaign reporting, market research, and dynamic budget allocation to guide marketing priorities and improve investment decisions.
Content That
Does the Heavy Lifting.
Selected Sunward Steel Buildings articles published during my February 2022–February 2023 tenure. Topics range from manufacturing and technical education to company milestones.
Sunward Steel's Walterboro, South Carolina Facility
A look at manufacturing capacity, production investments, and service for East Coast customers.
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What's a Metal Building Framed Opening?
Practical guidance explaining how framed openings affect metal building design and use.
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Sunward Celebrates 50 Years of Steel Building Success
A company milestone highlighting manufacturing heritage and decades of customer service.
READ ARTICLE ↗
Why Wind Speeds Are So Important
Educational content covering wind-load considerations, structural requirements, and building codes.
READ ARTICLE ↗
Strategic Thinking.
Hands-On Execution.
From RFP/RFQ development and large-scale event production to digital acquisition, content, research, and marketing operations, this work demonstrates how I connect marketing with measurable business outcomes.
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