Built to
Stand Out.
Creative marketing, pursuit strategy, digital experiences, and smarter systems for a Colorado outdoor design company.
Results That
Speak for Themselves.
Measurable outcomes across marketing, sales enablement, customer experience, and operational efficiency.
Increase in sales response volume
CRM automation, targeted retargeting, and improved buyer workflows.Increase in organic traffic
StoryBrand-driven editorial content, high-intent keywords, and trend research.Increase in organic traffic
Updated web and mobile sites with GEO and traditional SEO practices.Annual operational cost savings
Restructured marketing workflows using generative AI to improve team output.Increase in customer retention
Comprehensive rebranding across print, web, and social touchpoints.Increase in closed contracts
Augmented reality features developed for the mobile customer experience.Results reflect distinct reported initiatives. The 36% content-strategy and 35% GEO/SEO organic traffic outcomes are separate measurements and are not additive.
Creativity Meets
Business Results.
DeckTec Outdoor Designs creates custom decks and outdoor living spaces throughout Colorado's Front Range.
As Director of Marketing & Advertising, I led initiatives spanning brand development, website and mobile experiences, content, CRM automation, sales enablement, proposal materials, and marketing operations.
My work connected creative storytelling with practical technology and measurable business outcomes—helping the company strengthen customer relationships, improve sales workflows, and operate more efficiently.
Show the Work.
Tell the Story.
Real DeckTec projects provided visual material for brand storytelling, website content, customer education, social media, and sales collateral.
One Brand.
Multiple Disciplines.
Web, GEO & SEO
Designed and launched updated web and mobile experiences, combining traditional SEO with foundational generative engine optimization.
VIEW WEBSITE ↗Content & Creative
Developed StoryBrand-driven articles, educational resources, campaign creative, and high-intent content designed around customer questions.
EXPLORE CONTENT ↗CRM & Automation
Owned CRM workflows, marketing automation, and targeted retargeting to improve sales response volume and customer engagement.
VIEW RESULTS ↗Proposals & Pursuits
Coordinated RFP/RFQ response materials, pursuit strategy, internal stakeholders, and supporting sales collateral.
VIEW PURSUIT WORK ↗Brand Evolution
Led a comprehensive rebranding initiative across print, digital, and social channels to create a more cohesive brand experience.
VIEW INITIATIVES ↗AI & Interactive Tech
Improved marketing operations with generative AI and developed augmented reality features for mobile customer engagement.
VIEW INITIATIVES ↗
Helping Turn
Opportunities Into Wins.
Marketing in the construction industry goes well beyond advertising. It also means giving sales teams the right materials, messaging, and support to pursue new business.
I managed RFP/RFQ proposal and pursuit materials, coordinating marketing, sales, and internal stakeholders to develop responsive pursuit strategies, submissions, and supporting sales collateral.
The emphasis was on clear communication, coordinated execution, and presenting the company's capabilities effectively.
Better Experiences.
Smarter Operations.
Three initiatives connected brand consistency, customer experience, and internal efficiency to measurable business outcomes.
One Brand. Every Touchpoint.
Spearheaded a comprehensive rebranding initiative across print, web, and social media, strengthening brand consistency and supporting customer relationships.
More Interactive. More Engaging.
Developed augmented reality features for the mobile site to enhance the customer experience and help homeowners engage with outdoor living possibilities.
Work Smarter. Produce More.
Restructured marketing department workflows by incorporating generative AI tools into content creation, brainstorming, and everyday production processes.
Content That
Earns Attention.
I wrote articles using the StoryBrand framework, continuous trend research, and high-intent keywords to answer homeowner questions, showcase projects, and strengthen organic search performance. This content strategy contributed to a reported 36% increase in organic traffic.
OUTDOOR LIVING / EDUCATION
6 Reasons to Add a Sunroom or Protective Roof Cover
READ ARTICLE ↗
DESIGN / PLANNING
The Future of Outdoor Living Starts with the Right Deck
READ ARTICLE ↗
PROJECT STORYTELLING
Grand Outdoor Living Transformation in Severance, CO
READ ARTICLE ↗
CUSTOMER PROJECT
Stunning Mahogany Deck Redesign in Lakewood, Colorado
READ ARTICLE ↗
A Better
Buyer's Journey.
I created DeckTec's six-page Buyer's Guide to help homeowners navigate the decisions involved in planning a custom deck.
The guide covers design, decking materials, railings, and outdoor living features in an easy-to-follow format.
OPEN THE BUYER'S GUIDE ↗
Made to
Be Shared.
Turning outdoor living projects into visual stories for social media audiences.
My work included social media strategy, creative content, campaign coordination, and consistent brand storytelling across channels.
Creative Thinking.
Measurable Impact.
From proposal coordination and brand development to content strategy, CRM automation, generative AI, and augmented reality, this work reflects how I connect creative execution with business results.
EXPLORE MORE PROJECTS ↗
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